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I’ve been mapping out a broader digital marketing strategy and trying to understand where push notifications actually fit in alongside email, paid social, and retargeting campaigns. A lot of resources either oversimplify push ads as just intrusive pop-ups or focus only on technical setup, without explaining their role in the overall customer journey. When thinking about timing, user intent, and segmentation, how should push ads be positioned so they complement (rather than compete with) channels like email?
Posted by Waivio guest: @waivio_austen-bernard