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Protecting your pricing power in America is getting harder every single year because consumers demand more than just utility from products. Finding a way to make your brand part of the actual balance sheet is something I learned about via https://thebusinessofaspiration.com/ and it blew my mind. The author breaks down how to stop focusing solely on manufacturing efficiency and start building a loyal micro community. This is essential reading for any US startup wanting to scale without losing its soul.
Posted by Waivio guest: @waivio_daniel-volohovic