Ha, that is exactly what this logo reveal is for! ;-)
As for the upgrade, Hive is really awesome platform already, so we could focus on really neat improvements and enabling even better features to those who wish to build their apps on top of Hive.
OBI is really one of the coolest new features, which makes given transaction set in stone within a second or two, whereas in case of Bitcoin it's a soft whisper "maybe" after 10 minutes.