The personal data industry is a multi-billion-dollar industry and nowadays most people are not even aware how careless they deal with their own data. Examples are the numerous lotteries where people just give away their names, age, gender, phone numbers, physical and electronic addresses. As well as participating in loyalty programs, quizzes and subscriptions people give their data right away to companies, which they barely know. This can lead to fraudulent or nerve-shattering activities, which might require you to change your phone number for example in order to stop annoying calls from certain groups.
First of all the industry can be split into data collectors and data aggregators. So, surfing on Facebook and using Google or Amazon while being logged in will make these companies collect data about you with the goal of personalized marketing and further recommendations. I think anyone will know the creepy feeling, when discussing with your friends or colleagues about a book and the next time when you visit Amazon it just pops up as a recommendation for you. But we not only have the data collectors, but also the data aggregators who use the collected data in order to create a customer profile. This could also be with the goal of targeted marketing and advertising or it can focus on a more financial aspect like credit reporting and risk assessment.
A lot of people agree that they already have lost control about their personal information and that it can be found easily online. PDATA is a blockchain solution, which has the goal to build a decentralized marketplace for personal data. The platform shall enable a secure and transparent way of buying and selling personal data. It gives the power over personal data back to the rightful owners of the data and it can help to diminish passing on of personal data to unauthorized third-parties and give the people to monetize the data they are sharing.
For further information about PDATA please check their website and their whitepaper. Links provided below:
Website: https://opiria.io/
Whitepaper: https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Twitter: https://twitter.com/PDATA_Token
Facebook: https://www.facebook.com/pdatatoken/
Telegram: https://t.me/PDATAtoken
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3076122.new#new
Bitcointalk Bounty: https://bitcointalk.org/index.php?topic=3081090
My Bitcointalk Profile (GOYA58): https://bitcointalk.org/index.php?action=profile;u=1992234
