This is exactly what it is. Some people talk about how they like coffee but what they really like is dessert. I wonder how much obesity is somewhat caused by these new notions of "coffee". Coffee is something that my grandparents used to drink all day and I wondered how it was possible. They drank it black. I'll be honest, black coffee is an acquired taste but as far as I know there isn't any calories in it at all. If you were to drink 3 of these coconut coffees in a day that would likely be all of the total calories you are supposed to have in a day. The companies will not stop until everyone is fat I guess.