I've never heard of it either. Arctic Dogs you say? Hmmm, maybe it is a hidden gem!

I think that advertising a film is probably pretty difficult to do these days, i mean, where do you advertise? Nobody watches regular TV anymore and internet marketing is off the charts man. There wasn't really anything to merchandise in this film so it's not like Happy Meal toys could be introduced.

Earlier I wrote about the failure of Zack and Miri make a porno and when it failed the Kevin Smith was complaining that not enough was spent on marketing... but the Weinerstein group claimed they spent $30 million. good grief!