we briefly had PBR here in Da Nang when an American guy seriously struggled to get it here with almost no support from the brewer themselves. He custom made the tap handles and made his own signs. I got to have one of them from the 3 and only 3 kegs that the distributor ever got to him. He had to charge a premium for this, which just felt wrong based on what I know about PBR. The craft beer places here are dead cheap so there is no air of superiority at all.