How to create and optimize your Facebook page

How to create and optimize your Facebook page

The 2 main reasons why we should have a fan page on Facebook is because it has 800 million users and is where users spend more time on average when they are surfing the Internet. Facebook being one of the social networks of reference.

We offer you step by step instructions on how to create a fan page on Facebook, where we will highlight the reasons why you should be present in this social network and why its interactive elements make it a great tool for promoting your company, products and / or services.

1. Classify your business
   Facebook offers six different classifications for the creation of a page:

Place or Local Business
Artist, music group or public figure
Company, organization or institution
Entertainment
Cause or community
This classification will help you to classify better within the searches carried out by users and to give relevant information regarding your business.

After selecting one of the options, choose the category and fill in the name of your company. It is very important to keep in mind that your category and your name can not be changed once your page has been created.

1. Basic information
   Upload a photo, which will be the image that represents your page in a visual way. Ideally, this should be your company logo. Facebook will ask you to invite your friends, it still does not, it does not make sense to share a page that does not yet contain information.

Disable the option "share this page on my wall" and "I like this page." Why? It is not advisable to appear in the news feeds until you finish creating the image of your fan page. Next you will be asked to enter your basic information. Add the url of your website and a brief description in the "About" section. You can choose to focus on your product, business model or strategy.

1. Fill in the page
   Click on "Edit information", and add the information that describes in a few words what is the added value of your company. If it is a local business, do not forget to add your opening and closing hours. Companies must also add a description. In the description you can give more detailed information about your commercial activity. Be sure to add an email address and always spend time sharing images in the photo tab.

1. Take advantage of its features
   The biggest advantage of Facebook is the variety of features it puts in the hands of the administrator, as well as various applications which will help you achieve great results.

The number of applications is infinite, but here we leave a summary of those that are vital and will help you to get "I like you", interaction with your fans, etc. Deriving in possible future potential clients.

Click on the "Start now" button, it will show you multiple options to make your page known, these are the ones we recommend:

Invite your friends.
Tell your fans.
Send status updates.
Promote your page on your website
Configure your mobile page (most social network access comes from a mobile device).
NOTE: Before starting to promote your page, provide content to the fan page, images, welcome page, etc.

1. "Play" and follow up on your actions
   At this point, where you already have your page built and you have already begun to share content, it is important that you play a little with the page and see if you can discover any original idea to present your company, brand or company in a different way, in order to stand out from your competition and make yourself known through word of mouth.

To measure all these actions, use Facebook insights, by clicking on "View Insights" on the right side of your Facebook page. This will allow you to see how many people have become fans, you can change the time frame to compare the number of "likes" you received in one day or another and much more.