Hello there @ironshield!

“Our 24 karat gold I+V Signature Charm features a miniature VISAGE DANS UN CERCLE and was designed in collaboration with Inez + Vinoodh. The star shaped eye is for Charles Star, the nose is shaped like the V in Vinoodh and the mouth is the capital letter I for Inez.”

^hope that clears things up!

From another perspective, collaborating with different well known artists and fashion icons allows the brand to be exposed to entirely new groups who have their own massive following.

I hope that makes sense !