It is mainly the way to promote a product or service through content that generates value to your client or user. The most important thing is that this content should generate a favorable reaction and a connection with them.
Its main objective is to attract new customers and generate more sales or in other words a conversation with them.
Source
There are many types of content depending on what you need and the product or service, among them we have: Images, videos, articles, infographics, guides, tutorials, templates, presentations, Apps, webinars, games and Podcasts.
The channels that can be used to carry your content can be your own channels such as blogs and websites, Social networks: Facebook, Instagram, YouTube, Snapchat, linkedln, Twitter, paid channels: Ads and earned channels: Those who replicate your content as well who can be a person who liked your content and shares your content on social networks.
Doing good content marketing will allow you to have more visibility, reach more people in less time, build trust for your users, connect more effectively with your customers, improve positioning on channels such as Google, reduce costs for Lead and increase Your sales
