GEMSTRA Boutiques Brand Spotlight May

In this edition of the Boutiques Brand Spotlight, we would like to focus on a fun and exciting Boutique that supports a professional sports franchise by keeping their biggest fans looking beautiful.

I’m talking about Pulse Cosmetics Boutique. The owner of Pulse Cosmetics does the makeup for the Anaheim Ducks Power Players of the Anaheim Mighty Ducks professional hockey team. Based in Anaheim, California, USA, the Mighty Ducks are famous world wide for their hard hitting hockey players and a 90’s era movie starring Hollywood A-Lister Charlie Sheen.

In addition to keeping the beautiful Power Players looking great, owner of Pulse Cosmetics, Aimee Mauzey sells cosmetics and cosmetic accessories through GEMSTRA’s Boutiques platform.

We chose Aimee and Pulse for our Boutiques Brand Spotlight, because this Brand represents what GEMSTRA is all. GEMSTRA aims to connect Key Opinion Leaders (KOLs) with brands and merchants all over the world. Pulse Cosmetics has leveraged their influence within the professional sports world to sell makeup to a broad user base. This success story is what GEMSTRA aims to replicate all over the world. Wherever a KOL has an online following is an opportunity to sell targeted merchandise to their user base.

Check out this user generated content from a loyal follower of the Pulse Cosmetics Brand:

In this case Pulse Cosmetics leverages their user base of hockey fans, supporting team members, and cosmetic aficionados to get the word out about their Brand. The possibilities are endless in this type of business model. If a product exists in the real world, it can be sold on GEMSTRA’s Boutiques platform. In fact, GEMSTRA is busy on-boarding new Brands and Merchants daily, so it’s likely you will find something you can sell to your social media following :)