Well...good luck.

I believe the key to success will be the community, and giving it the tools it needs to help with development. That was a major mistake of Steemit. They were running something that was supposed to be open source and decentralized in a very centralized manner, and we've all come to learn the folly of that.

Many of us knew how big of a mistake that was, but we didn't necessarily know what was going to happen.

Might I suggest anyone involved try to push for better ease of use. At least to start. That was a key issue with Steem as well.

New users need to be able to start an account easy enough, and do account recovery if they don't exactly know how blockchains work. That means making some kind of account recovery software that's easy enough for people to run.

That might be a nightmare, security wise, but it's something that needs to be done.

Little things to make it easier to use like a copyright-free image search will also go a long way.

Once again, good luck.