I think this is the first time that photographs of a coffee container made me feel like I was tripping on something. It wasn't the labelling, but the superb quality of the lighting and angles captured by the photographer, nicely done @litguru!

I've never been a fan of the instant stuff, way too bitter and if you get addicted to it the worst headaches will ensue when stopping consumption. Maybe good to have if you run out of the good stuff though :)