Never look at it that way. When I do get it in the search results it is mostly because I did ask a question and not so much some search criteria.
But it makes sense for them to use this as an extra incentive to sell their adds space.

Now,I do look Gemini much more than I do like ChatGpt. I tried deepseek for the first time yesterday and that was 3 strikes and out :)

AI will help us, but only if you understand how to use and not to trust it blindfully!