The internet has undoubtedly changed the way humans access and interact with information. Similar to the Gutenberg revolution, the internet has expanded the reach of humankind, allowing anyone to express their views and share their knowledge, while also making it possible for anyone in the world to have access to information, education and entertainment.
Not only are online influencers being able to kickstart their careers and reach millions of people, they are also getting paid to do so. The online advertising industry is one of the most important sectors of the internet industry and it’s basically what keeps the lights on for most online businesses. However, it is also, one of the most flawed parts of the internet ecosystem.
Website owners, bloggers, and other types of influencers and publishers are often forced to deal with ad networks when monetizing their content. These ad networks will often take most of the revenue, place irrelevant ads on the websites, and become intrusive overtime, diminishing the overall user experience and reach of the website.
There is nothing galling and annoying than you watching your favourite video on YouTube or reading an interesting article and some irrelevant ads just popped up your way. Sometimes, you just want to relax and watch or read an article without touching your mouse or press the escape key on your keyboard to close these uninvited ads on your monitor. But yet, they still will not go. You absolutely have no control over them especially with giant networks like Google and Facebook. You actually desire you can take them off and perhaps put them in a place; somewhere you can actually get back to them if need be.
No more worries, I will introduce you to a KIND of ads manager that you help eradicate those unwanted ads on your way as you explore the internet.
What is Kind ads?
Kind Ads is a decentralized advertising platform that manages ads between users, publishers and advertisers in blockchains networks. It a platform aimed at changing the methods in which publishers and advertisers benefits in a more mutual manner. On its protocol, users will be able to manage what ads they would encounter and only the ads users are interested on are made available to them. In other words, it is a type of advertising that is permission based. That is, users determine what ads they are to receive. This Kind ads is based on the ethereum network because of it flexibility and robustness blockchain platform.
THE PROBLEM
The Users’ problem:
Just in our introduction section, there is nothing as irritating as having an unwanted ad popped up your way while you surf the web. It is something we do not have much control over since these ads are placed on the site we visit by owners of such sites (publishers). Sometimes, we wish to quit some certain jobs or sites due to the many of ads piled up to be popped up which are very annoying most times. Also, users’ information is illegally taken by websites without the legal permission of such users or regards for users privacy.
The advertisers’ problem:
Companies or organizations that are ready in putting up ads, pay high fees for adverts of their products that might not even be visited by the end users. I would confess that I barely visit or purchase an item using ads. So companies that own such products would be running at lost if users like me crowd the internet without visiting their products via their ads. Also, the advertising company goes through a third-party (publisher) service that in turn charges a fee to put up the advertisements on their platform. The advertising party (company) on the other hand does not have easy access to publishers that can reach their audiences. They also have little or no control as the type of audience their ads are being accessible to.
The Publisher’s problem:
Publishers also have issue with their advertising agency (those who have the ad-space). These agencies controls the ad-space allocated to publishers. For example, the famous Linda Ikeji’s blog in Nigeria has to request ad-space from BlogSpot and wordpress before she can add some ads on her blog.
Problem of the Giants corporations:
Another problem arises when Corporations such as Alphabet (Google) and Facebook controls a large portion of the ads market. This means they can fix price and set conditions that benefit them the most rather than all parties involved.
This leads to a marketplace which is unbalanced and takes advantage of publishers as well as users since there is no much competition.
Without alternatives, these corporations can continue to charge a large commission, while retaining control over the distribution of ads since there are no many corporations like them to challenge in the ads market.
SOLUTION AND BENEFITS OF KIND ADS INITIATIVE
There are a lot of benefits attached to the Kind ads advertising method ranging from the internet users to publishers and advertisers. With the decentralized advertising with Kind Ads initiative, it aims to connecting business directly to their targeted audience using Blockchain technology to remove third party between the business and the end users.
Solution and benefits to the Internet Users or visitors:
With Kind ads, users will be able to get direct access to ads from the advertisers or company without the publishers such as Facebook and Alphabet (Google). Also, the kind ad is ken in creating an advertising platform that is user-friendly base to notify users of ads that might be relevant to them via emails without bombarding them with a lot of ads that might not be relevant to the users. Kind ads will also protect the privacy of users from other users since it does not require users to involve their personal privacy or information.
User friendly platform
The users also benefits in the sense that companies sort for them to purchase their products not only by pushing notifications or emails but also making available products users might be interested in. This is done as users give credible and detailed information about themselves and what they want to buy. Companies who have such product will notify such users and users will make choices from all companies with the product they might be interested in buying. Users can also decide to opt-out the offer if they decided to or be anonymous.
Solution and benefits to the advertisers:
Advertisers will be able to make money from their products being advertised
The Kind ads is also interested in the advertiser’s welfare by helping them cut down or minimizing the middleman’s expenses they had to pay for their product to be advertised. They also get paid as their channel is created.
Solution to the Publishers:
Kind ads also enhance publishers to only convey to their users relevant ads through push notifications and emails to individual users. They do not have to deal with ad networks, fees, commissions and late payments. They can also determine who advertises to their audience, prioritizing relevancy among them.
Payouts to publisher are also instant as payments are made in KIND tokens that can be transfer as quick as possible.
KIND ADS: Bye bye to irritating and annoying ads
focygray (46) in crypto • 2 days ago
INTRODUCTION
There is nothing galling and annoying than you watching your favourite video on YouTube or reading an interesting article and some irrelevant ads just popped up your way. Sometimes, you just want to relax and watch or read an article without touching your mouse or press the escape key on your keyboard to close these uninvited ads on your monitor. But yet, they still will not go. You absolutely have no control over them especially with giant networks like Google and Facebook. You actually desire you can take them off and perhaps put them in a place; somewhere you can actually get back to them if need be.
THE KIND ADS GOOD NEWS
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No more worries, I will introduce you to a KIND of ads manager that you help eradicate those unwanted ads on your way as you explore the internet.
What is Kind ads?
DQmTMNMMySA4rYhiexhy9eesbE6iWRa26DJLGwmzBAb7da3.png
Kind Ads is a decentralized advertising platform that manages ads between users, publishers and advertisers in blockchains networks. It a platform aimed at changing the methods in which publishers and advertisers benefits in a more mutual manner. On its protocol, users will be able to manage what ads they would encounter and only the ads users are interested on are made available to them. In other words, it is a type of advertising that is permission based. That is, users determine what ads they are to receive. This Kind ads is based on the ethereum network because of it flexibility and robustness blockchain platform.
THE PROBLEM
The Users’ problem:
Just in our introduction section, there is nothing as irritating as having an unwanted ad popped up your way while you surf the web. It is something we do not have much control over since these ads are placed on the site we visit by owners of such sites (publishers). Sometimes, we wish to quit some certain jobs or sites due to the many of ads piled up to be popped up which are very annoying most times. Also, users’ information is illegally taken by websites without the legal permission of such users or regards for users privacy.
The advertisers’ problem:
Companies or organizations that are ready in putting up ads, pay high fees for adverts of their products that might not even be visited by the end users. I would confess that I barely visit or purchase an item using ads. So companies that own such products would be running at lost if users like me crowd the internet without visiting their products via their ads. Also, the advertising company goes through a third-party (publisher) service that in turn charges a fee to put up the advertisements on their platform. The advertising party (company) on the other hand does not have easy access to publishers that can reach their audiences. They also have little or no control as the type of audience their ads are being accessible to.
The Publisher’s problem:
Publishers also have issue with their advertising agency (those who have the ad-space). These agencies controls the ad-space allocated to publishers. For example, the famous Linda Ikeji’s blog in Nigeria has to request ad-space from BlogSpot and wordpress before she can add some ads on her blog.
Problem of the Giants corporations:
Another problem arises when Corporations such as Alphabet (Google) and Facebook controls a large portion of the ads market. This means they can fix price and set conditions that benefit them the most rather than all parties involved. This leads to a marketplace which is unbalanced and takes advantage of publishers as well as users since there is no much competition. Without alternatives, these corporations can continue to charge a large commission, while retaining control over the distribution of ads since there are no many corporations like them to challenge in the ads market.
SOLUTION AND BENEFITS OF KIND ADS INITIATIVE
There are a lot of benefits attached to the Kind ads advertising method ranging from the internet users to publishers and advertisers. With the decentralized advertising with Kind Ads initiative, it aims to connecting business directly to their targeted audience using Blockchain technology to remove third party between the business and the end users.
Solution and benefits to the Internet Users or visitors:
advantages-customers.png
Users will have choice in viewing ads to be accessed
With Kind ads, users will be able to get direct access to ads from the advertisers or company without the publishers such as Facebook and Alphabet (Google). Also, the kind ad is ken in creating an advertising platform that is user-friendly base to notify users of ads that might be relevant to them via emails without bombarding them with a lot of ads that might not be relevant to the users. Kind ads will also protect the privacy of users from other users since it does not require users to involve their personal privacy or information.
depositphotos_62066195-stock-photo-people-friendly-handshake.jpg
source
User friendly platform
The users also benefits in the sense that companies sort for them to purchase their products not only by pushing notifications or emails but also making available products users might be interested in. This is done as users give credible and detailed information about themselves and what they want to buy. Companies who have such product will notify such users and users will make choices from all companies with the product they might be interested in buying. Users can also decide to opt-out the offer if they decided to or be anonymous.
Solution and benefits to the advertisers:
advantages-advertisers.png
Advertisers will be able to make money from their products being advertised
The Kind ads is also interested in the advertiser’s welfare by helping them cut down or minimizing the middleman’s expenses they had to pay for their product to be advertised. They also get paid as their channel is created.
Solution to the Publishers:
advantages-publishers.png
Kind ads also enhance publishers to only convey to their users relevant ads through push notifications and emails to individual users. They do not have to deal with ad networks, fees, commissions and late payments. They can also determine who advertises to their audience, prioritizing relevancy among them.
Payouts to publisher are also instant as payments are made in KIND tokens that can be transfer as quick as possible.
instant-payment-7137758.jpg
Source
Instant pay in KIND tokens
How would Decentralization of advertising products on Blockchain networks help combat giants corporation from a kind of monopolized advertising that is channeled only to their interest?
Giants Corporation like Facebook and Google as we have discussed determine prices of placing ads in their platform. This will, to a high extent, benefits their sole interest. They have control of all price fixed on advertising on their platform without the consent of those patronizing them. This will in turn render price for advertising on their platform very expensive to advertisers and also bombard users with ads not relevant to them since they do not have idea of audiences they are to advertise to.
Decentralization of advertising products on blockchains networks will help fight these giants corporation by creating a form of a competitive environment in the market as publishers and advertisers as well as users will patronized platforms that has such attributes as the Kind ads possesses. These attributes or development include the push notification and emails. Since these methods are not to crowd the audience with irrelevant ads, users will gradually shift from these giants networks to the Kind ads ecosystem.
Kind Ads (KIND) Tokens Benefits to users and publishers
The Kind Ads economy will run on KIND tokens. This means advertisers will only pay with KIND token for advertising on the Kind ads platform. On the other hand, users can also earn these (KIND) Tokens. This will ensure a continuous injection of money into the system, as well as a way for earners to cash out.
The kind ads token network
Other benefits Includes:
According to the Kind ads white paper, other benefits will include:
Key Functionality for Users:
User Opt-Out
User Opt-In
User Flow
Token Impact
Key Functionality for Publishers
Publisher Onboarding
Channel Choice & Tracking
Advertiser Choice
Reward
Token Impact
Key Functionality for Advertisers
Advertisers Onboarding
Channel Choice
Ad Upload
Token Impact
Key Functionality for App Partners
Integrating with the Kind Ads Ecosystem
Integrate with the API
Agree to accept tokens as payment
App Partner Flow
Token Impact
Teams and Advisors of the KIND ads initiative
The team of this initiative are a group of educated and wealthy individuals who are ready to bring a change to the blockchain and putting an end to irritating ads to users and minimizing cost for publishers and advertisers.
They are:
Saulo Medeiros, the Co-founder and chief executive officer of the initiative; Rafael Mayrink, Director of Operations; Jaime Sanchez, Lead Blockchain Developer and Caio Beleza, Digital Marketing Specialist.
Also, the Founding Advisors includes:
Neil Patel, Founder of QuickSprout; Saber Aria, Co-Founder and CEO BeyondBlocks ; Trevor Koverko, CEO of Polymath; Jay Westerdal, Founder of Domain Tools; Krutal Desai, Head of Special Projects at Wordpres; Jonathan Cronstedt, President of Kajabi and Eric Siu, Founder of Single Grain Marketing.
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For more details about the team behind the KIND ads initiative read about them here.
For more information visit:
KIND ADS website
KIND ADS whitepaper
Kind ADS Twitter
