I've never heard of charcoal coffee before. It sounds somewhat strange, like some of the health and diet fads out there.

Neither had I. It does sound strange and like a fad. It did raise my brows and probably gave me a few wrinkles to the forehead as I questioned it. Lol!

"Hey, we've added some burnt wood to your coffee because of...erm...well...health and diet reasons...yeah that's it! Enjoy."

😆Always good to just throw in health and "diet" eh. I’m not sure about the strength of my coffee-burnt wood instincts but something about it felt “off”. Lol
Maybe if there were testimonials? Then again, those would have created more suspicion. Lol!

Meanwhile they are just trying to sell off their product that was partially burnt and ruined because of a forest fire that destroyed part of their crop last year...

😂😆 If this is the case, I’d give them points for creativity. Lol.