wil.metcalfe is 100% correct. These users you speak of need to realize Hive doesnt have any tech that cant be taken and built differently, and there will be and probably are projects being built right now. Splinterlands and other dapps dont need the social media experience to do well, but the social media/blogging aspect of Hive is a big reason why many people came and come here. It's also something people don't need Hive for, even to have it on a blockchain for ownership or to have a monetized upvote system. This group think is centralization.