So, you are on Instagram to promote your brand or blog and thinking about ideas to use your graphical content. Instagram has become a prime channel for brands and bloggers to promote their content. Like every social network, there is a ton of ways to utilize Instagram to make headway. You can approach to different articles to know valuable and effective information specific to its features. There are many blogs which provide suggestions, tips and tactics to aid bloggers and brands use and grow their Instagram account successfully.
Notch above the rest, you can visit http://naomidsouza.com/photogallery-or-individualposts/ to get more ideas about Gallery vs Individual Instagram posts.
• You can provide personalized captions/descriptions of each picture instead of long caption which usually a lot of people
don’t read. One thing to bear in mind –you are adding x3 has tags too.
• Cumulative reach for individual posts is high.
• Use SEO for better exposure for your brand. As 2-3 posts appear frequently, people feed more as compared to gallery.
• People usually want to see what’s in front of their eyes instead of clicking a gallery.
• Decreases impression count – You will notice this if you have a business profile. When you will post a gallery rather than
individual posts, your weekly impressions will reduce.
• Approximately, 60% owners, PRs and common people state – the purpose of Instagram are to scroll, not many want to pause
and swipe.
• Uploading a section of information can affect your purpose of promoting a brand. PR and brand owners opt to 2-3 images to
upload in the course of 2 to 3 weeks. This refreshes the audience memory for your brand.
• Your profile must focus on you or the places you visit. Only uploading galleries can affect your content.
• Gallery feature is new. So, until it gains attraction, you should avoid using it more because after viewing few posts, people
skim through Instagram. So, wait for next few months.
• Use of 2-3 individual posts deliver more benefits when calculating ROI.
• 2-3 individual posts show more variety for a long period of time and they are better in terms of measurements also.
Individual posts work better because today’s people have a short attention span and are more interested to scroll down rather
than swiping across.
• Food –E.g. to show how a cake looks before and after cutting, different variety of snacks on Afternoon Tea stand, sparkling
wine before and after stirring. Interior view of an eatery to get better insight.
• Lifestyle – E.g. picture of sunrise/sunset, interior shots of hotel room in different angles, before/after picture of a body
transformation, etc.
• Art/Digital Design/Structures –Shots of a drawing from start to finish, pictures of a structure at different intervals.
• Generic images which don’t need explanation.
• Event coverage
• Wellness –E.g. visiting a spa. Your photo gallery can focus on the products used, view from the spa, tea provided, etc.
• Vacation –Sharing moments full of memories.
Individual posts and gallery both are important, but on a different level.
On one hand, if you add 2 or 3 individual posts, you can create curiosity in the mind of your viewer such as what could be the
other dishes on the menu of a restaurant, the décor of a restaurant, etc. While on the other hand, if you are a brand, you want
a complete 360 experience in terms of visuals and recommendations for which more pictures are needed which means you
need gallery.
Instagram wants to solve two issues by creating this feature –1) need to use a 3rd party app for creating a collage of photos.
Instagram has its own photo-stitching app – Layout, but for that you have to go out of Instagram. While galleries keep you in
the app. 2) feed spam.
