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This is the part of the article:
Since the start, Friend also has had the vision and understanding of how to utilize the immense potential of blockchain and decentralized computing in order to create an autonomous version of Friend. The Friend Network ICO, combined with the Friend Store marketplace, brings to the masses a means to simplify the increasingly complicated paradigm brought about by the greed of a handful of businesses intent on confining and restricting user activity in the name of profit.
There are many reasons why the world is not just ready, but desperate for change. Using computers today is complicated and becoming increasingly so. Many find it hard to understand the daunting complexity of the internet, and cannot even contemplate learning about decentralization and blockchain.
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