Thanks!

Yeah I've had that quote in the back of my head, and seen it referenced in some of the literature that I've been reading and which inspired me to do this.

But I think it can be thought of even better the other way around, to define what needs to be manage and then ensure that it gets property measured. In this day and age, there's more than enough data. So the important task is to define the right question. Then finding the answer becomes relatively easy