I've seen so many good examples of this on Hive. People get stuck in the small things, when in fact it's all irrelevant until the userbase is 10-100 times larger and the value of the token much higher.
Do we spend our time trying to argue over small reward allocations through votes and who deserves slightly more upvotes and who should be getting less? Or are we spending time 1. building a great pitch for why a decentralized social media platform is a great idea. Why owning your own account actually matters. And how having a fast and fee-less cryptocurrency token built-in on the platform can open up for a lot of potentials. And then 2. Sharing that pitch in all the right places not only to other crypto-nerds, but also to broader tech communities, writers people looking to start their own blog, etc.
I think you're right that it takes about as much time to build a 1000,000 user platform as it takes to micro-manage a 100 people community in order to make everyone perfectly happy (never happens :P ). One just has to start with identifying what's actually important to do.
RE: Go small or big with your project? They will both take the same time