Is it possible to buy a product not because it is needed but because of love for the producer? From my findings and my assessment as a customer, nobody has ever bought a product or services because of the producer or the seller. As a consumer, we all buy products and services because they are important to us and they are going to be solving our needs as at the time or in the future. Every buying decision by a customer is done by the customer’s instinct. A customer can decide to buy a product or pay for a service from anybody and nobody, they are not entitled to getting a product from one producer/ seller.
Never think a consumer will buy a product that isn’t useful to them because they like your design, look or structure. Consumers will only buy your products if it is going to solve their immediate need so before producing or selling a product, be sure that your product will be satisfying lot of needs. In other sell, your product, you need to understand what need your product will be satisfying then structure your sales presentation towards satisfying the need. If as a consumer, I will not be having marginal utility for satisfying my needs, then you do not expect me to buy your product. As a seller, your job is to get the consumers attention focused on your product as the only answer to their needs not bothered about how much they will letting out of their pocket because they are committed to the product.
Some people will tell you they can only use iPhone and cannot use any other product. This is because they have been convinced beyond doubt that all they need in a phone will always be found in an iPhone. Then one question people ask is
Emotions, yes you heard me clearly. All buying decisions by a consumer is emotional, the fact that you try to convince a person with financial power to buy a product and they tell you they will think about it means their emotional desire to buy hasn’t been touched.
As a seller, you are to sell the benefit of your product and not the product. Nobody wants to buy your product, they want to buy the benefits your product holds. Different people see different benefit in a product and it is the job of the seller to find what benefit the consumer will be willing to pay for and the only to get that is by asking them skilfully while listening carefully.
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Consumers are always sceptical to new products and do not like to give listening ears. In other to sell a new product, never present the product as new instead present it as an improvement to a previously existing product. Use a previously existing product as a pivot to stand else you lose the sales.
You are not in the position to tell if your product is quality or not. Quality in a product is based on logic and logic is based on emotion. You can only refer to quality as a seller if you are comparing your price of your product with another product. More so, a consumer can address your product from your dressing.
