Marketing is a field that connects products or services to customers. It is something people associate with, becomes a crucial element for a business as well as customers in the long-run. Not just the next digital marketing services in the US craves statistics but every other individual who has a stake in the business industry.
Whether you think customer experience holds the most significance or market trends ace your priority list, we’ll see a rise in disruptive innovation and the way businesses transform in the upcoming years.
Customer experience as a priority for CMO's
Chief Marketing Officers (CMOs) are supposed to give customers the friendliest buying experience, and when we see them saying otherwise, it is quite a surprise.
“53% of the CMO's hold customer experience as one of their top 3 priorities today. However, 47% of them expect it to remain a top priority in the next 2 to 3 years. There’s a 6% decrease in the number of CMOs keeping customer experience as one of their top 3 priorities by 2022.”
Same is the case with consumer and market trends.
“53% of the CMO's cite it as one of their top priorities now. But in two to three years, the percentage comes down to 47% who expect it to remain one of their top priorities.”
Transforming businesses and disruptive innovation for the better are the only two factors expected to increase in the upcoming years, up from 38% to 40% and 33% to 36%, respectively. Presently, they are at the bottom of the priority table.
Source: Marketing Week
Cinema powered by the digital industry
According to Marketing Week, digital ad spend has increased by 12% in the first half of 2019. It means people especially those aged between 16 and 34 are buying tickets and going to the movies. Hence, companies shouldn't waste an opportunity to show them their ads at regular intervals during a movie - something marketers should take note of.
The increase in ad spend occurs in industries such as entertainment and leisure, the automobile industry, banks, government, and the telecom sector. People come in huge numbers to movies like Avengers: End Game - huge crowd pullers.
The hint for marketing big is to run ads in theatres as posters, streamers, and on the screen putting up a meaningful show of products and services.
Amazon’s ad sales business grew by 37% to $3 billion during the second quarter of 2019, up from 34% growth in the first quarter. 2019 has been rewarding yet again for Amazon.
Amazon’s sponsored products ads that appear on top of the SERPs and product detail pages drive sales for marketers. They generate 3% of those vital ad impressions.
Sales that generate through sponsored products ads have doubled in the second quarter of 2019 from what it was a year earlier.
The company’s overall growth was slower than what it generated through the selling of ads in the second quarter. Amazon scored $63 billion in ad revenue during the second quarter.
Conclusion
The above-mentioned stats are no less than a pleasant surprise and food for thought. To summarize them all, we have customer innovation, ads in movie theatres, and Amazon as a platform for ads as the three probing areas for marketers.
As a digital marketing company, it is enlightening to read a bunch of stats helping the cause. To spread the word and bring customers home are two qualities of SEO service in the US or digital marketing agencies.
What are some of the stats you’d like to know more about?