What is the best search engine?

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There are certain words that can be used more than others that will attract the kind of customers or audience that you are looking for. Such as in the case of Jeff Berwick where he uses the words: Money, crises, finance, gold and war to lead readers to his stories and products.
So the question begs to be asked, what five words are used more than any other words in the mainstream media, excluding of course the obvious ones like the, and, it and so on. I’m talking about words or perhaps a name that is mentioned more than any other name. I would bet that the two most mentioned names in the media both in the US and Canada are Donald and Hillary.
I find that when you use Google as your only search engine you tend to go down a certain road and it seems to be the road that Google wants you to travel. Perhaps what’s on or at the end of that road will make a lot of money for Google?
How many different search engines are there? Forget about big media companies the new big players in the information age are the search engines. And of course now the question is how many different search engines are there and in what order do they rank. I would venture to guess that Google is number one.