One of the things that make blockchain platforms great is the built in wallet feature. The features built around the wallet will expand on any Steem platform as time goes on. The video functionality is not yet there on Steemit so we continue to embed YouTube and Vid.me. That is fine and will change as we plat catchup to mainstream social media. However, only providing the ability to share video or livestream to your page is not enough. In order for businesses to really use the platform easily, we really need the ability to be able to monetize the video:
1. Functionality that will only allow the user to view video or livestream content based on editable criteria met: Did you upvote the post, did you re-steem the post, did you comment on the post, did you tip the creator of the post.
2. Functionality that will let users sell live-stream or video content to individuals or groups. So, the video feed will be locked except to individuals who have paid. This can be used for one-on-one or group consultation, classes, etc. Right now we have to use Google Hangouts, Skype or other mainstream social media video services, even though our customer may have paid us with Steem or SBD.
I believe a really deep video-payment service will help the platform grow. There are so many who use video to do remote consultation, classes, etc. I think the best way to stand apart from any of the mainstream platforms is to use the wallet system to help people monetize easily and all in one place. Mainstream platforms cannot do this in a way that any Steem platform can with our built in monetary and wallet system. They are trying with credit cards, and it can never be as efficient and instant or secure as what Steem can build.
I hope this seems like a great idea to everyone. I am really excited about ZAPPL. I think this will translate much better to the mainstream user than the actual blogging platforms Steemit currently has. I know from beedback from most of my friends and family, that they would rather be on a platform more like FB, Twitter, Snap or IG, than an actual full blogging platform. Build it and they will come.
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