This problem would never go away until there is a registration of the company name that avoids other companies to reuse it. Eventually, especially if you change it to a name that gets popular, other companies will find it on searchers and reuse it.

And because of the nature of open source, and not necessarily abiding to all laws of all countries, changing it or not, will have very little long term effect. Or at least would have to be a massive change to take advantage of the unique nature and then I am sure someone else will re-use it for some sort of company (that is, if not registered internationally and contested all the time someone raises a name equal to it, even so, some countries this will not take effect easily).

Making it hard for others to use though is a more useful thing. And for that, what would think it might help is instead of using something like Hive, use something like HiveBlockchainData (its a stupid example just to explain something). Where one can represent Hive with HBD because it matches the letters. And AI is amazing for these things because it understands the nuances.

Anyhow, just my opinion. I might be wrong.