If anyone is looking for use cases for the AVA token that linked official blog is a good one.

Put simply, this:

"The AVA asset is at the heart of the Travala.com booking economy, increased bookings and a limited supply will lead to a high demand for the AVA token as the platform expands. For non-tech savvy users they will be using Crypto and not even know it, exactly how adoption should be. Easy to use with a great experience."

So it's basically a travel rewards program on steroids?

The scarcity of reward points (the AVA tokens) make them more valuable and therefore keeps people booking travel through the Travala site to get them?

Which is where the company actually makes its money?