The world is crying out for Web3 social media and the only truly decentralised, censorship-resistant options are communities built on Hive.

You're right though - It's all about incentivising people to be here.

But this is something that the Hive blockchain and the HIVE/layer-2 token reward pools provide.

For business owners looking to market their offer, the incentive is:

1. Immutable, censorship-resistant account.
2. Exposure to a targetted niche via communities.
3. An ownership stake in the network and community via tokenisation.