History
After 1930, Carl Borgward took over the Hans-Lloyd Automobilwerke plant and launched the production of the popular three-wheeler Pionier. The company's development has enabled the production of ever larger cars, among them the Hansa 1700 and the six-cylinder Borgward 2300. The company has also achieved significant results in the production of trucks.
After the destruction of war, Carl Borgward immediately after releasing from the Allied captivity began to rebuild the plant and already in 1952 introduced to the production of a completely new construction of the car with self-supporting body Hansa 1500 and larger model Hansa 2400. Then in 1954 introduced a new model of the middle class Borgward Isabella, who well he sold - by 1962, over 200,000 units were produced. At the same time, new Arabella, Alexander and P 100 models were introduced to production.
However, new constructions, although innovative, were underdeveloped, showed many defects, so the Borgward brand became known for its poor quality. In 1961, at the request of the lenders, the concern was put into bankruptcy, even though the company was the most solvent. Around 20,000 employees lost their jobs. The production lines of Isabella and P100 models were sold to Mexico, where in 1967-1970 both of these cars were produced in small quantities.
In the 21st century, the grandson of the founder of the company - Christian Borgward - made an attempt to rebuild the company with the financial help of the Chinese company Foton. The first model of the brand was to become an SUV class vehicle, designed under the supervision of Saab's former design director, Einar Hareymi. The car is likely to be sold in Europe and China