An enormous amount of data is being produced every day. Social networking platforms, ecommerce platforms, and other online sources are constantly collecting this data. It is used to understand the user’s behavior, purchase habits, and many other essential details that can help the advertisers in targeting the right customers. Such kind of technological advancement is really great for businesses, but not for common users.
People willingly share their personal information whenever they join an online platform. Though most of the online portals promise to safeguard this information, many of them exploit the privacy policy and sell that valuable data. It sounds like a normal issue, but data has turned into one of the most valuable commodities nowadays. This data can change the way businesses target their customers. The users must gain a better control over their data in order to protect their privacy and decide with whom they want to share it. Datum is providing this facility which is going to resolve the problems associated with the data once and for all.
Datum is a new blockchain powered platform, offering an advanced data management system along with a data sharing marketplace. It is providing the users with a fast and decentralized data storage in which any user can save structured data safely. It has introduced the DAT (Data Access Token), which will allow the users to share the stored data by receiving a great value for the shared information.
In order to offer the users with a highly scalable, decentralized data storage backend Datum is using the features of IPFS and BigchainDB. Every user will earn DAT tokens for sharing his or her data. The users can set terms and conditions regarding the use of their data when sharing their data on Datum. All in all, Datum is offering a unique way of making money and that is by selling data in the most secured manner.
Whether you are a common user, a business organization, or a marketing company, or a developer you can use Datum to access the most reliable information by paying the DAT tokens. People usually share their personal information only with the eCommerce or social networking sites they use. They get nothing in return. When in the Datum network, every user can set a price to sell his data.
It is not only beneficial for individual users but also for the businesses and advertising firms. The advertising firms can get more reliable information to plan the most impactful ad campaigns for the clients. When the users will share their true interest and true details, the marketing agencies will be able to know what the users actually needs. That’s how they can improve their performance and provide the clients with many new customers.
Datum is based on a completely new concept. It is going to lure millions of users who would happily invest in the DAT token to safely store their data and gain a complete control over the way that data is used. If you find this concept effective, you can join this platform as soon as possible.
• All exchanges Datum’s DAT token is currently listed on (in alphabetical order):
https://www.aex-global.com/
https://www.airswap.io
https://cex.plus
https://www.coinw.me
https://www.coin918.cc
https://coss.io
https://easytrade.io
https://etherdelta.com/#0x81c9151de0c8bafcd325a57e3db5a5df1cebf79c-ETH
https://forkdelta.github.io/
https://www.huobi.pro
https://idex.market/eth/dat
https://joyso.io
https://www.kucoin.com
https://www.lykke.com
https://www.okcoinkr.com
https://www.okex.com
