Part 10
How a Bounty Program Can Boost Your ICO/STO
A bounty program is one marketing channel that is proving to be an effective part of any ICO/STO marketing strategy. Structured as an incentive-based rewards methodology, bounty programs provide compensation and incentives that can be used to attract investors and other stakeholders to your ICO/STO. Many ICO/STO marketing campaigns operate some form of bounty program, with offers available throughout the duration of the ICO/STO. Bounty programs can be good in some cases, but not all. You need to carefully review and make a decision about it on a case by case basis. If you decide to do a bounty program, you should start as soon as possible and end near the pre-sale.
Airdropping has become another popular method for attracting attention to your ICO/STO. While the concept of distributing free tokens has been implemented in many ICOs/STOs, there needs to be a clear and planned strategy in place in order for airdropping programs to be successful. If an ICO/STO begins airdropping too much and giving away too many tokens, it will raise concerns for some investors. When something is too good to be true, it normally isn’t true. Carefully consider the pros and cons of an airdrop.
Formulating a successful bounty program requires balance and know-how. If the right offers are provided, airdropping can be a superb way of generating interest and garnering investment. Offer too little, or no rewards at all, and you run the risk of not optimizing your campaigns. Offer too much and there is a good chance that some investors will view the ICO/STO as a scam or not a worthwhile investment.
The timing of airdrops should coincide with when you want to draw the most attention to your ICO/STO. Generally, the two most advantageous times for airdrops are before the pre-sale or between the pre-sale and main sale.
The Cost: Companies exist to oversee the bounty program from start to finish, and cost around $3,000 — $7,000. It is recommended that any ICO/STO should set aside between 0.5–1.0% of their tokens specifically for bounty programs, depending upon the project’s individual needs.
Read full article here: https://www.cointelligence.com/content/ico-marketing-strategy/
And also have a look on Flexe Bounty campaign service: https://flexe.io/launching-bounty-campaign-from-scratch-up-to-25000-participants/?utm_source=steemit&utm_medium_posts
