Part 9
In the immediacy of marketing ICOs and STOs, search engine optimization (SEO) gets wrongly overlooked. As more and more restrictions are applied to advertising ICOs/STOs, SEO becomes increasingly important. There are two SEO strategies that should be formulated. The first is an on-page strategy, making sure that your website is optimized for SEO in sync with a well-researched keyword and content generation strategy. Then there is the off-page strategy which should encompass intelligent and organic link building, online reputation management, and branding.
SEO should be the foundation for your ICO/STO marketing strategy. Too often, ICO/STO marketing strategies neglect SEO and it is to their peril. SEO optimization, both on-page and off-page, will ensure that there is exposure to your ICO/STO long after the launch. Where there is no SEO strategy or optimization, it is an indication that the ICO/STO only has a short-term focus. This may scare away the savvier investors.
Too many ICOs/STOs focus on just the short-term capital generation of the ICO/STO, i.e. the launch, but for your ICO/STO project to be a long-term success, the marketing strategy must include an SEO-optimized website and an off-page link building plan with online reputation management. When performed correctly, without potentially damaging short-cuts, SEO can provide a simple, cost-effective, and long-term strategy to ensure continued visibility and viability of your ICO/STO project.
The Cost: SEO is the one part of the ICO/STO marketing strategy that the use of an outsourced agency is always recommended. It’s possible to formulate a strategy yourself through other marketing channels, but SEO requires experience and expertise. You also have to remember that SEO is an ongoing process, with a minimum of three months needed to start achieving the desired results. Budget a minimum of $4,500 monthly for three months with a reputable agency to form an effective SEO strategy.
Read full article here: https://www.cointelligence.com/content/ico-marketing-strategy/
And don’t forget to visit our site for help in your ICO/STO marketing strategy:
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