Part 12
Post ICO/STO Marketing
The ICO or STO is over and you may think that the time has finally arrived to put your head down and focus on finishing the project. While you have finished meeting your soft cap and/or hard cap, you have not finished marketing ❗️ It’s vital to maintain an active social media presence in the post ICO/STO marketing phase, as well 👆
Your investors will have questions about the project’s progress. Quiet social media channels and unanswered messages can lead to rumors of an exit scam.
Additionally, it’s important to keep engagement up so that when you do have a finished product or other exciting news, your posts get seen 👀 . Social media algorithms rely heavily on engagement rates, so keep people talking while you’re working to ensure you don’t lose the benefits of all the hard marketing work you did during the ICO/STO.
During the post-ICO/STO phase, it’s important to send out regular updates about the development process. Investors want to know when they’ll be able to use your product, and when the coin will be listed on exchanges so that they can buy more, or sell some of their initial investment. Weekly updates go a long way to maintaining confidence in your project ❗️ This time is also a valuable opportunity to educate users about how your platform or app will work. As you develop alpha and beta versions, you can invite your audience to test them, provide feedback, and help you hone your user tutorials. You spent a lot of time and money gaining this audience in the pre-sale and ICO/STO phase. Don’t let yourself lose their engagement and trust
The Cost 💰 : You can ease back a bit on the frenzy of social media marketing, which means your post ICO/STO marketing costs will likely be less than they were during the pre-sale and ICO/STO phases 😌 . The smart choice is to plan and negotiate for post ICO/STO marketing as part of your initial contract with an ICO/STO marketing agency, so that there are no surprises about costs This will also allow you to continue working with the same team rather than worrying that they’ll move on to a new project.
Read full article here 👉 https://www.cointelligence.com/content/ico-marketing-strategy/
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