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If the goal is to get people to change, then the alternative don't just have to be better, it has to be an order of magnitude improvement of what they currently have.
If the goal is to get people to change, then the alternative don't just have to be better, it has to be an order of magnitude improvement of what they currently have.
RE: Alive Content Mastery #6 - Make Graphics That Pop - And Adds Value - IAAC #161