It is a bit different from Hive. It's a bit more like a Facebook / Twitter hybrid. Like you have your page, your feed. The People you follow show up on your feed. There are "Clans" which are similar to Groups in Facebook.

I think Hive / Leo Finance have their own thing, and both could actually live harmoniously together. I think Torum has been the standout for me in terms of user interface and engagement with regards to Crypto social media.