• Journalism -> transactional (ads, conferences/seminars/events) and also often supported by a wealthy family. Ask Nick Denton about the “piece the journalist actually wants to make” and whether it interests the publisher (See his profile in the New Yorker around I think 2013).
• Books -> transactional (sales, most authors who receive an advance have quotas to fulfill - good luck getting getting a third time an advance when your previous two didn’t even reach their quota, ask Chuck Palahniuk).
• Movies -> transactional (box office, sales, and merch). Since DVD sales disappeared many non-box office movies get much lower budgets than similar movies end 90s/early 00s (Ask Matt Damon about “Manchester”)

Salvador Dali and Van Gogh -> dependent on maecenas
Stephen King -> his “rejections nail” is legendary which merely means the publisher didn’t see any opportunity in the content attracting. Same with every book ever rejected by a publisher (didn’t believe it would sell sufficient).

This has always been the case about creation. That particularly you never knew that baffles me.