Soundcloud has been hosting music since 2007 and remains the standard for independent artists to share their music. Since anyone may sign up, it’s one of the few opportunities to get noticed as a small, independent artist without connections. Many emerging artists had started on Soundcloud and other social media websites.
The trick to Soundcloud promotion as a newbie musician isn’t to give away just a few clips or samples, but rather make your whole album downloadable by anyone. You can organize them into a collection or just single tracks and share them on your profile.
Also, these tracks may be shared on social media for additional engagement. The more downloads and share your song gets, the more likely it is to appear in search results.
If people have something to say, whether negative or positive, it is a form of engagement with your content. Instead of leaving these comments to sit in space, show that you care about your appearance by giving them a kind reply. This will encourage more people to leave replies with the expectation that you may respond.
From a technical perspective, continuing these chains of comments add more content to your music profile, making both Soundcloud and search engines believe that your page has more engagement and fresh content. This is just another small thing that will increase your chance of getting discovered.
At the end of the day, Soundcloud is a social media site and should be treated as one. You should follow other artists that create similar music, and perhaps reach out to some for collaborations. Not only does it help you get into the spirit of things, you have more opportunities to network and promote your channel.
If you have free time, participate like any other user by listening to and commenting on other music tracks, join groups, and follow your favorite artists. Be sure to research and join groups that are relevant to your music to increase the chance of attracting followers or collaborators within the same clique.
If your music belongs to a certain genre, it will likely fare better with certain cliques than others. This is why you should do your research with various communities on the internet to find where your music gets lot’s of likes when shared.
Some places to look may include Facebook groups, Instagram influencers (in which you may have to pay), Reddit communities or forums. Be sure to follow the rules and posting style to make it seem that you are not just spamming the web for free publicity. You may also hire a marketing company to do this sort of publicity at a larger scale.
