I completely agree with you that the term "tribes" can be annoying, especially when used to promote rivalry between projects or coins within the crypto space.

On misleading ads in mobile games. Some time ago I did a test to download many apps about video games in the playstore and most of them incorporated annoying adware and ransomware. Many of those games have thousands of downloads and positive reviews on Google play.

As for web3, I like The idea of owning real digital assets and having more control over our experiences is innovative. For that reason I am on hive and also trying to show other people what possibilities web3 offers.