With the digitalisation of payments from a cash economy, the way in which we interact with money has fundamentally shifted. Consumers have become digital gold for the transaction data they accumulate on a day to day basis. How this data is governed and controlled is paramount to the development of digital payments.
Convenience and privacy are constantly at odds with each other for consumers. With wearable and contactless payments, Festy is both a convenient way to pay while retaining control over your data. Through the platform consumers can choose to sell the data they produce from payments and control who has access. This gives merchants and marketing companies a transparent way to use data and trust consumer insight and statistics.
Festy can have a real impact on the protection of transaction data and how this data is governed in new payment systems. Discover the latest developments of Festy and why transaction data matters to you.
