The situation now is different. We are no longer fleeing Steem after a hostile takeover, so we can use patience for a more careful rebranding, preferably with professional opinions/services from marketing/brand consultants.

That's why I believe to be important for us to direct a budget for this project, as we want our rebranding to be something legitimately professional as we are no longer in a hurry to do so, although delays may cost opportunities.