Why would you pick such a name ?
Not only is there an internationally listed stock (ISIN: CA43366H1001) Hive Blockchain Technologies but it was and still is just an incredibly overused buzzword.
Branding = Fail
Good luck finding HIVE tools:
https://www.google.com/search?q=hive+blockchain+tools
To top it all off, it isn't even on github like all other serious blockchain projects, going all the way back to bitcoin - Instead it is hosted on 
That's ridiculous.
Steem was a terrible name, but I couldn't think of a worse name than HIVE.
Even on coingecko, I get wrong autosuggestions when looking for HBD
It's embarassing.
If someone tried to sabotage the whole project from within, they probably wouldn't even dare to suggest such an unfortunate name.
I can't express my frustration ...