TANZO platform features

A Review TANZO
TANZŌ is a first of its kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform, making it as open and as safe as possible for buyers and sellers. The global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry. In 2016, India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion. The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.

What is TANZO?
TANZO is a blockchain-based social marketplace for handmade goods. TANZO allows crafters to easily create and develop their own storefront profile and list their handmade items for sale. The TANZO community is supported by a reward system of TANZO tokens (TZO), an Ethereum Blockchain based token, created to fuel the platform, incentivize members of the platform and to generate wealth within the community. TANZO’s distributed ledger technology allows for transparency within the platform, making it open and safe for buyers and crafters. It also simplifies the purchasing process and reduces transaction costs.

TANZO for crafters
TANZO offers a complete, turnkey e-commerce platform that allows crafters to set up their own online storefront. Crafters are encouraged to list their products on TANZO effortlessly while enjoying very low transaction fees for each sale they make.
TANZO will also be a social network, similar in some aspects to Facebook, Instagram and LinkedIn, where crafters are able to create and run their own storefront where they can show off various handmade wares and display photos/video of their actual workshop. Adding to the uniqueness of TANZO as an e-commerce social platform is the guaranteed security within the community — for buyers as well as crafters — by using a solid proof of identity element implemented during the creation of each crafter’s profile.
TANZO also proposes a solution for organizations and guilds that are able to verify their authenticity. Once verified, they can create their own private groups as part of the platform. Any new members who want to join a certain guild or organization must be vetted and accepted by the administration of the group.
Crafter use case: Lee from East China

Lee is a crafter of ceramics. She is considered to be one of the very best among her peers in a small local crafters guild in an East China province. Lee owns a small family workshop where she crafts vases and other porcelain products together with her daughters. However, they’re only able to sell one vase per month and a few other minor products. Low demand for her products and a lack of access to online outlets make it difficult for her to earn a comfortable living. This changed practically overnight when Lee and her fellow crafters from the same organization got invited to join an online social marketplace for handmade goods called TANZO.

TANZO does not require upfront and/or recurring fees, but only a small symbolic fee from each sale. Lee was compelled to join TANZO and within a week she registered and got verified as a crafter. A month later, Lee managed to sell one mid-size vase to a German buyer and another big, 40 inches, the expensive vase was shipped to another one in North America. Lee received very good ratings for her products and earned rewards as a crafter. This is how, 4 months and 19 sales later using TANZO, Lee has been noticed by Chris from Succasunna who was looking for a special vase for his home office. Lee was very satisfied with the level of service provided by TANZO, this helped her improve her lifestyle and give her daughters the prospects of a better education. Lee is not concerned about exchange rates and/or currencies as she is getting paid in cryptocurrency in exchange for a small fee between 1.5% down to 1% of the cost of her products.

Identity verification on the blockchain
TANZO has partnered with Civic, a well-established identity verification blockchain ecosystem. Thanks to Civic, TANZO becomes the first digital marketplace that will verify and guarantee each crafter’s identity. The signup process for a new seller profile requires a download of the TANZO mobile app.

Using the app is an easy and user-friendly process:

The crafter takes real-time photos of his/her ID card, face, handmade products and the interior of the workshop
The app’s geolocation and timestamp functionality, along with Civic’s blockchain ID service, verifies the identity and authenticity of the crafter. This identity verification process ensures that all crafters using TANZO are real and are selling their own handmade goods under their own name/brand.
Proof of craftsmanship: the QR code system
TANZO is currently developing its own QR code system, which will ensure the legitimacy of both sides of each transaction: crafter and buyer. Here’s how it works: For each new listing, crafters are going to receive a unique QR code.

They must indicate several information points for each and every one of their handmade items:

A picture of the item (time and location-stamped)
A list of the raw materials used for producing the item
Amount of time needed to complete the item
Any other details depending on the nature of the product
This system will have several advantages over the other currently existing e-commerce marketplaces:

The guaranteed authenticity of handmade items
The guaranteed authenticity of materials used in the crafting process
Full transparency of the identity of the crafter
Full protection from false claims from the buyer side
Bonus and reward system
TANZO uses the Ethereum blockchain to build a comprehensive trading platform that leverages social capital and creates a community that fosters social interaction between users. The contribution to social capital in terms of value creation on the TANZO platform is facilitated through the User Reward System (URS).

The URS is based on the TANZO token (TZO), an ERC-20 token that is allocated inside the platform. Rewards are relative to each user’s individual participation and contribution. This makes TANZO a true meritocracy — a model that excludes the need for third parties and provides the most efficient distribution of wealth between users.

The reward system in TANZO encourages users to engage in social activities, which drive up the value of the ecosystem and the value of the TZO token.

Visit TANZO:

Situs web: https://tanzo.io/
BTT: https://bitcointalk.org/index.php?topic=4341591.0
Bounty BTT: https://bitcointalk.org/index.php?topic=5055888.0
Whitepaper: https://tanzo.io/assets/pdfs/Tanzo_Whitepaper.pdf
Github: https://github.com/TanzoICO
Twitter: https://twitter.com/TanzoOfficial
Facebook: https://www.facebook.com/tanzo.io/?ref=bookmarks
Telegram: https://t.me/tanzoofficial
Media: https://medium.com/@TanzoOfficial
Reddit: https://www.reddit.com/user/TanzoICO/
Instagram: https://www.instagram.com/tanzo.io/
Linkedin: https://www.linkedin.com/company/tanz%C5%8D/