For many generations now, companies have been spending millions of dollars on marketing. However, these techniques are outdated and are incapable of landing a customer more often. This means that millions of dollars are being wasted as these traditional methods are not capable of targeting the right audience. From the rise of companies like Uber, etc., it is now clear that there is no better way to market your product than word of mouth. People tend to use the services suggested by their dear ones more often than not. The referral system has been a very powerful tool used in the modern day marketing, and Plentix, a new blockchain technology entrant, plans to revolutionize this method to make it even better.

Plentix is an ICO project the plans to use the blockchain technology to tokenize the referral market. The platform plans to have multiple referral programs from different companies in one place. You can manage all your referral programs on their App or even the website.

The whole system has a clean and user-friendly interface. The whole system is backed by the PTN token. The PTN token is an ERC20 token that runs on the Ethereum blockchain and powers the whole platform. The implementation of smart contracts ensures that all parties concerned to the development of a particular referral program are rewarded for their contribution. Additionally, the implementation of blockchain ensures that the system cannot be misused and will not have any downtime.

Use-cases

The referral system is already a major marketing technique used by a multitude of companies. Plentix will help a business implement a cost-effective referral program without compromising on the result. The project is beneficial to everyone who helps build a particular program on the platform.

The developers: The developers can design modules which businesses can use for their referral program. Once a company chooses a particular module to implement, the developer is rewarded with a certain amount of Plentix token that is decided by the smart contract.
The referrer: The referrer can choose to get the PTN token or discounts at a particular business whenever he successfully refers someone.
The referee: The referees also get an option to choose between getting the PTN token or in-store discounts once they do a minimum purchase at the particular business. The amount of tokens rewarded varies between each program and is decided by the businesses.
The company: The companies can use the platform to form a hub for users using their service. It then becomes easy for them to reward the users for their work. The company can also choose the referral model built by the developers instead of spending extra time and effort building a new one on their own.

Conclusion

Plentix is a project that is targeting a growing market, and the list of possibilities is enormous. The platform grows as the businesses that use it become successful. Users will be able to manage all their referral programs in one place and will be getting paid with a common token which can be then exchanged for other digital assets. The ease with which users will be able to use their platform and the use cases that it has to offer will make this an eye catcher for most ICO hunters.