You can actually also turn this statement around, and say that all the people that did not get in earlier, but was a bit interested, now has a chance to get in at 1/5 of what it would have cost them 1 year ago (counted in BTC). It may make it easier to get more people to try out the game flush with new crypto fortunes - creating a hype about the project. Having said this - what I really like about this project, and pointed out in the article, is that Exode tries to be a game first. Great Project!