You missed the point of what I was trying to say or more likely I was just not good enough in explaining it properly.

The value is in the tens of thousands of viewers, it's not in the content.

The content can be crap/good/serious/funny but if it attracts tens of thousands of viewers it's fantastic content for whatever platform hosts the content.

Because viewers/readers can generate revenue for the platform the creator is on.

Another example:

You can write the best book the world has ever seen, but if you can't make anyone want to read it it will never generate value but it doesn't mean the content is not good. It's just hard to monetize.