From the gamers sight, GW brings Space Marines 2 Out and the Hardcore Players are " hot as fuck" to Play this Games.

Also for the tabletop, they try to get comfy for new Players to Join the Game and have fun

On another Hand the big Problem is the price and customer unfriendly , thats means If you have a 3d printer and wanna have fancy helmets or shields, its Not allowed in the Tournament

Also they remove Units from the Tournament s and the Hardcore Player are upset

Its Like the GW Chart :

They are Not Sure, is that the right way to go