I think it would improve the effectiveness of this campaign to provide a freebie with this crowdfunding campaign. Something simple to link to (without demanding an email), but which requires you to read the page. And would be interesting enough to want to share.
So let's brainstorm,
Well, I'm at a loss. If this were an art project I might just do a quick sketch of what I was creating and share that...
Actually, I could do the same thing. A blend between a sales page and a breakdown of the business. Like a pamphlet you might make available to a prospective member.
Start with a very simple and typographic presentation of the facilities offered. Then use sketches and simple renders to fill in the white space.