The brand with the most amplified voice tends to be the most recognized and patronized brand. From the picture of likes and love icons, it's safe to assume both businesses are online businesses. In the social media space, people naturally align themselves to brands they see often. A very close friend said in quote “My work will speak for me” doesn’t work in this generation where most mediocre people have the loudest voices."
From the picture, The less patronized brand does quality jobs but due to poor marketing and high price range, he has no customers. It safe to say it's important to Amplify your brand voice with proper marketing. Online and Offline. Always be in their face 24/7. When it comes down to it, customers care less on price of your service when they clearly see that you are everywhere they turn to, and still deliver premium quality for $30k.
They drive on the road, they see your billboards. Turn on the TV, your ads, Facebook your in thier face. They'll start saving to afford your service. Still in my very close friends quote "Let your work backup your voice Be the loudest voice when blowing your trumpet."
It is important for creatives/brands with great Work to speak up about what they do. Do great work, Set your price range and market like your life depends on it. Customers who can afford you will naturally gravitate towards your brand. This is coming from someone who has suffered from the effects of poor marketing for over a year, (learnt from it now).
