See you at home, but do not go wrong!
See you at home, but do not go wrong!
It's easy to say home
There is a red thread, a common thread to put it in French, which connects the hundreds of thousands of real estate trades that take place every year in Italy. A red thread that, point by point, creates a dense network of skills, professional figures that alternate, innovation, technology, which silently responds to the need to guarantee and secure the most important economic investment in people's lives, the home purchase.
I like to think of all this as the backstage of the property sale , the behind the scenes that often, despite its importance, remains invisible, anonymous and, at best, unclear.
In BUY AND SELL HOUSE - Common places, characters and truth of a constantly changing market , I wanted to turn the spotlight on this background. The book wants to go beyond the tricks and secrets intended to beguile speculators, even because in real estate there is no trick or deception , but only the dedication and the daily work of tens of thousands of professionals.
On this trip, I put the person at the center, telling my twenty-year professional experience and looking for value in the many contributions offered generously by experts and leading entrepreneurs in the real estate sector. You can read the experience of top managers linked to well-known national brands, professionals and companies that are innovating the experience of home search , of young startuppers who are contaminating the sector with the freshness of ideas and the strength of technology.
And what role do you play?
Whether you are an investor, a real estate agent or a person who is about to sell or buy a house, this book will increase your knowledge, your vision, your awareness of what is best for your real estate interest . I wanted to keep a simple language, trying to simplify even the most complex concepts, adopting a frank and ironic style, sometimes provocative, but always aimed at the virtuous part of the market and the people who work for his good.
There are many topics, I wrote about agency networks and real estate franchises, mortgages and the generational challenge represented by the Millennials , training for professionals, real estate marketing, how a banking model in crisis looks with interest in real estate , of the choice between lease and purchase, of the technological tsunami that influences the way of looking for a house and the working model of the intermediaries. I also allowed myself a short foray into real estate crowdfunding, coworking and cohousing.
Change, future and a promise
The extremely severe economic crisis that characterized this first (almost) two decades of the 2,000 years has transformed and continues to change the perceived value of the brick. Italians have saved and increased their savings for a long time by earning them for real estate purchases, an investment considered to be safe. Until today.
Should we use our savings to buy real estate? Does it really make sense to undergo a thirty year economic drain to buy the first house? Can leasing represent an industry in which to invest? What professional opportunities can be seized in this market? How will the real estate of tomorrow?
Of course, the subject can not be exhausted with this book. I would have liked to explore other issues, make more reflections on new housing trends, talk about cryptocurrencies and blockchain related to real estate, turn the interest in urban redevelopment, sustainable development models, the concept of smart city. These are topical subjects that require a dedicated space ...
My promise to read this book is that when you have reached the last page and discovered the fate of the protagonist ( which is you! ), I am sure that your way of imagining the real estate market will come out more, guiding you with greater awareness and safety on your journey home.
