I'm picturing it right now. LOL
Watching twenty market stall owners arguing among themselves about how best to find as many buyers as possible, while I walk past them as a passer-by and they ignore me, not even bothering to lay out their wares for me to sniff, sometimes picking up one, sometimes the other. Their goods are probably not for sale, I would think. They don't even present real products, there are only cardboard dummies on their shelves. If I were to approach one now and ask "How can I join in?", presumably they would pounce on me and reward me with attention. They would give me instructions on how to make the cardboard dummies as pretty and colourful as possible. Then they would tell me to get as many interested people as possible from outside the market to buy the fake articles. Buying for the sake of buying, selling for the sake of selling. Virtual products from virtual stalls.

You get the idea ;-))